Your Visibility Score Explained

Every entity on Nordax AI receives a Visibility Score - a composite metric from 0 to 100 that measures how discoverable your entity is to AI systems, large language models, and knowledge graphs. It's not a vanity metric. It's a diagnostic tool that tells you where to invest to improve your AI discoverability.

Your score is calculated by scanning your website and comparing it against your Nordax entity profile across five dimensions. Each dimension evaluates real, machine-verifiable signals - the same kinds of signals that AI crawlers, search engines, and LLMs use to find, verify, and cite businesses.

The Five Dimensions

1. Entity Discoverability

Can AI systems find and identify your business as a real, named entity? This is the foundation. Discoverability evaluates whether your business has a clear, machine-readable identity that AI systems can resolve - through your website, your Nordax entity profile, or both.

How to improve: Publish your Nordax AI entity profile. Add links to authoritative platforms (Google Business Profile, LinkedIn, etc.). Paid tiers automatically generate canonical URLs, JSON-LD endpoints, and structured data exports.

2. Schema Completeness

How complete is your structured data? This dimension evaluates whether the key business fields AI systems look for - identity, contact details, location, services, and operational information - are present and well-formed across your surfaces.

How to improve: Fill out every field in your entity profile - especially phone, address, services, and opening hours. Add social profile links. The more complete your profile, the more useful it is to AI systems.

3. Entity Consistency

Do your business details match across surfaces? AI systems cross-reference data from multiple sources. When details conflict between your website and other profiles, AI confidence in your entity drops. Consistency evaluates how well your data aligns across the surfaces we can observe.

How to improve: Ensure your website's structured data matches your Nordax entity profile - same business name, same phone, same address format. Install the Nordax embed script on your website to automatically emit consistent JSON-LD.

4. Machine Accessibility

Can AI crawlers actually access and read your content? This dimension evaluates whether your website follows established technical best practices for machine readability - the standards that AI crawlers and search engines rely on to discover and consume your content.

How to improve: Ensure AI crawlers aren't blocked from your site. Add standard metadata and OpenGraph tags. The highest-impact action: make your content explicitly AI-readable. Paid Nordax tiers automatically provide structured API endpoints.

5. Trust & Authority

How credible is your entity to AI systems? Trust is built through a combination of baseline security, data richness, cross-platform presence, and verification. AI systems weigh these signals when deciding how confidently to cite or recommend an entity.

How to improve: Ensure your site uses HTTPS. Add review or rating markup if applicable. Link to multiple authoritative platforms. Verify your entity via email or DNS on Nordax AI - higher verification tiers earn stronger trust signals.

Score Grades

• 90–100 (Excellent): Your entity is highly discoverable by AI systems.
• 75–89 (Good): Strong presence. A few improvements can push you higher.
• 55–74 (Fair): Partially discoverable. Key signals are missing.
• 30–54 (Needs Work): Limited AI discoverability. Significant gaps remain.
• 0–29 (Critical): Not discoverable by AI systems. Take action now.

How Scoring Works

Scores are recalculated daily. Our Visibility Engine scans your website and evaluates it alongside your Nordax entity profile data. Each of the five dimensions contributes to your overall score, giving you a clear picture of where you stand and where to focus next.

When your score changes significantly, you'll receive a notification and email. You can track score history on your dashboard to monitor trends over time.

The Path to Maximum Visibility

1. Entity Activation: Create and publish your entity profile on Nordax AI. This gives you a canonical machine-readable surface that AI systems can discover and cite.
2. Website Integration: Install the Nordax embed script on your website. Your domain immediately emits complete, consistent JSON-LD structured data.
3. Full Optimization: Complete verification, connect your platforms, build entity relationships, and extend your schema attributes for maximum coverage.